Privacy policy
Effective date: 1 October 2026.
Who is responsible
FARLENS ANALYTICS - FZCO, a free-zone limited liability company licensed by Dubai Integrated Economic Zones Authority under licence number 92168, with its registered office at DSO-IFZA, IFZA Properties, Dubai Silicon Oasis, Dubai, United Arab Emirates ("Farlens"), is the controller of personal data it decides how and why to use. Privacy questions and rights requests may be sent to privacy@farlens.ai.
What happens on the site today
farlens.ai currently publishes static pages and browser-only calculators. The waitlist is closed, no customer account can be created, and no payment can be made. The calculators do not transmit or store the figures entered into them.
Netlify receives ordinary request data needed to serve the site, such as IP address, browser and device information, requested URL, timestamps, and security logs. Ahrefs Analytics receives IP address, browser user-agent, page URL, and referrer for cookieless visit counting. Farlens uses the resulting aggregate information to understand site reliability and which public pages are read. The Cookies and analytics page explains the browser-side position, and the Subprocessors page lists the relevant providers.
Data the product may use when launched
Before any feature below is enabled, its implementation and this policy must agree. Depending on the features a person chooses to use, Farlens expects to handle:
- Account data: email address, authentication identifiers, account status, age-eligibility confirmation, and security records.
- Saved product data: watchlists or saved Lenses, comparison sets, display preferences, and notification choices. A list of followed market names may reveal financial interests, so Farlens treats it as account data and never sends it to Paddle.
- Support data: messages, correction reports, deletion requests, and the information needed to answer them.
- Service data: sign-in events, feature use, errors, security events, and limited attribution data such as a landing path or campaign tags when lawfully collected.
- Subscription data: Paddle customer and subscription identifiers, price or product identifier, subscription status, paid-through dates, cancellation status, transaction history, and limited buyer details shared by Paddle.
- Optional alerts: contact destination and delivery status for an alert channel a customer actively enables.
Farlens is not designed to receive brokerage credentials, brokerage account numbers, trade history, card numbers, or other card details. Do not provide them through support or free-text fields.
Why the data is used
| Purpose | Data | Expected basis |
|---|---|---|
| Serve and secure the public site | Request and security logs | Legitimate interests in operating a secure service |
| Create and operate an account | Account, saved product, and service data | Performance of the customer contract |
| Provide and reconcile a subscription | Subscription and limited buyer data | Contract and legal/accounting obligations |
| Answer support and rights requests | Support and relevant account data | Contract, legal obligation, or legitimate interests |
| Send optional alerts or marketing | Chosen destination and consent record | Consent where required; marketing is separate from service email |
| Prevent abuse and diagnose failures | Security, request, and service data | Legitimate interests and legal obligations |
Farlens processes personal data where necessary to provide the Service; process subscriptions and transactions through Paddle; respond to support requests; comply with legal, regulatory, tax, accounting, and record-keeping obligations; enforce the Terms; protect rights, property, or safety; and process consent-based cookies, analytics, and marketing communications where required. Where Farlens relies on legitimate interests, it carries out a legitimate-interests assessment and provides a meaningful way to object where required by law.
Paddle payments
If paid subscriptions launch, checkout will be provided by Paddle as Merchant of Record. The customer buys from Paddle, and Paddle handles payment details, receipts, applicable transaction taxes, cancellations, and eligible refunds. Paddle and Farlens each act as an independent controller for buyer data shared between them. That data may include buyer name, address, email address, purchasing history, and transaction analytics. Farlens does not receive full card details. Paddle's own privacy notice and buyer terms apply at checkout; the allocation of controller responsibilities is described in Paddle's Data Sharing Addendum.
Email and alerts
Account, security, billing, and service messages are transactional. Marketing messages require a separate affirmative choice where required and may be withdrawn without losing service messages. Farlens does not treat account creation or purchase as blanket marketing consent.
Who receives data
Farlens shares data only with providers needed to host, secure, support, and operate the selected features; with Paddle for subscriptions; with professional advisers under confidentiality; or with authorities where legally required. Farlens does not sell personal data or share it for third-party behavioural advertising. Current and planned providers are listed on the Subprocessors page.
International transfers
Where personal data is transferred outside a person's country of residence, Farlens transfers it only where there is an appropriate legal basis or safeguard, including recognized standard contractual clauses, standard data transfer clauses, binding corporate rules where applicable, an adequacy decision where available, or another lawful transfer mechanism. Where required, Farlens obtains consent before an international transfer. Provider names and known countries or regions of processing are listed on the Subprocessors page.
How long data is kept
Farlens retains personal data only for as long as necessary for the purpose for which it was collected, unless a longer period is required or permitted by law. Typical retention periods are:
- Account and usage data: while the account is active, plus up to 90 days after cancellation or deletion, unless longer retention is required by law or for dispute handling.
- Transaction, billing, invoice, and tax records: seven years, or longer if required by applicable law.
- Support records: 24 months from the end of the support interaction, unless longer retention is required for a complaint, legal claim, or compliance purpose.
- Complaints, disputes, and legal claims: three years from resolution, or the applicable limitation period plus one year, whichever is longer.
- Cookies and analytics: up to 12 months from collection.
- Marketing records: until the person opts out or withdraws consent, plus up to 12 months.
Your choices and rights
Depending on applicable law, a person may request access; rectification or correction; deletion or erasure; restriction; data portability; objection; withdrawal of consent; or make a complaint to a competent regulator or data protection authority. Requests should be sent to privacy@farlens.ai. Farlens may need to verify the request and may retain limited information where law requires it. Farlens will respond to verified requests within the period required by applicable law and, in any event, within a reasonable and practical timeframe, subject to narrow legal exceptions. The Data deletion page describes the current request route without promising an unverified product workflow.
Age
Farlens accounts and paid subscriptions are intended only for people aged 18 or over. The public educational pages are not directed to children, and Farlens does not knowingly seek personal data from children.
Security and changes
Farlens uses proportionate access controls, encryption, logging, and data-minimisation measures. No internet service is completely secure. Material changes to this policy will be dated and communicated where required. Questions may be sent to privacy@farlens.ai.